Market Entry and Expansion: Get In Where You Fit In

Market Entry and Expansion: Get In Where You Fit In

Topic Description : Organizations face many options when thinking of how to enter an infusion industry market or expand lines of infusion services within existing markets. This presentation will inform operational leadership of the characteristics and considerations necessary to effectively enter or expand into infusion markets. Attendees will gain understanding on the innovative and non-traditional partnerships available to support their infusion business and clinical services. Examples will be given within the framework of benefits to patients, providers, and the healthcare system overall.
Topic Description : Organizations face many options when thinking of how to enter an infusion industry market or expand lines of infusion services within existing markets. This presentation will inform operational leadership of the characteristics and considerations necessary to effectively enter or expand into infusion markets. Attendees will gain understanding on the innovative and non-traditional partnerships available to support their infusion business and clinical services. Examples will be given within the framework of benefits to patients, providers, and the healthcare system overall.

Learning Objectives

  • Upon completion, participant will be able to identify and describe varying infusion business model options to determine which is most effective internally.
  • Upon completion, participant will be able to analyze benefit of non-traditional business partnerships in market entry and advancement.
  • Upon completion, participant will be able to discuss the importance and positive impact of these services upon patients, providers, and the healthcare systems we serve.
  • Speaker(s)

    Kristen Kruszewski PharmD, MBA, BCSCP
    Director of Pharmacy Strategy
    Geisinger

    Justin Whitsett 
    Senior Director, Infusion Strategy
    Cencora

    Speaker
    Speaker

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