Bruce Gehring – SVP Business Development, Allegiance GroupBruce has over 16 years of healthcare patient revenue cycle experience, assisting providers with strategies and best practices to optimize patient engagement and operating efficiency. Bruce works with providers on integrating these practices with workflow processes leveraging their technology to drive cash recovery and improving customer experience. Since 2008, Bruce is responsible for developing and implementing product sales and marketing strategies, identifying new market opportunities and forming strategic marketing alliances with industry technology partners to strengthen AG’s market position. Serves as a member of the MAMES Education Committee and is a contributor to HME industry magazines and speaks at national and state industry conferences on the subject of patient revenue cycle practices.