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Education Track Sessions

  • Sales and Marketing, Leadership
  • Leadership
  • Sunday  |  
  • 3/24/2024  |  
  • 1:45 PM – 
  • 2:45 PM
  •   |  Room: Austin Conv Ctr 18 AB

Best Practices in Health System Home Infusion Sales and Marketing

More health systems are providing home infusion services, but sales and marketing for health system home infusion providers looks very different than it does for non-affiliated providers. This presentation will discuss best practices for engaging and partnering with referral sources and strategic stakeholders within a health system for the provision of home infusion services.
More health systems are providing home infusion services, but sales and marketing for health system home infusion providers looks very different than it does for non-affiliated providers. This presentation will discuss best practices for engaging and partnering with referral sources and strategic stakeholders within a health system for the provision of home infusion services.

Learning Objectives

  • List areas within health systems where home infusion referrals originate.
  • Describe best practice techniques to improve referral capture.
  • Incorporate prioritized sales and marketing approach within their health system home infusion program.

    • Speaker(s)

    Erick Siegenthaler PharmD, MHA
    Senior Director - Infusion Strategy
    Visante Consulting

    Speaker
    Erick Siegenthaler PharmD, MHA
    Senior Director - Infusion Strategy
    Visante Consulting

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