Sales and Marketing 30/30/30: Building Bridges Between Intake & Sales

30/30/30 Education Sessions

Sales and Marketing

Sales and Marketing 30/30/30: Building Bridges Between Intake & Sales

This interactive 90-minute session is structured into three focused 30-minute segments designed to connect sales strategy, payer contracting, and practical application in the home infusion setting. Attendees will gain a clear understanding of how sales teams directly influence contracting outcomes, how to leverage NHIA tools to support negotiations, and how to apply these concepts in real-world scenarios.

Learning Objectives

Align sales strategies with an understanding of payer contract terms to prioritize viable opportunities, avoid selling outside of contracted coverage, and support sustainable growth through cross‑functional collaboration with sales, contracting and revenue cycle teams.

Access and confidently utlize benchmarking resources and tools from NHIA that support data‑driven payer negotiations as part of a comprehensive contracting approach.

Apply sales and payer strategy concepts through an interactive, scenario-based activity to reinforce learning, encourage collaboration, and build confidence in tool utilization.

Speaker(s)

Leah Simmons Pharm D Vice President of Revenue Integrity
Druid City Vital Care

Kristie Jesionek MPS, RD, LDN Infusion Sales Training Manager/Sales Enablement
Optum Infusion Pharmacy

Ryan O'Reilly MBA-TC Product Marketing Manager - IV Infusion
Moog Medical

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Leah Simmons Pharm D
Vice President of Revenue Integrity
Druid City Vital Care

Kristie Jesionek MPS, RD, LDN
Infusion Sales Training Manager/Sales Enablement
Optum Infusion Pharmacy

Ryan O'Reilly MBA-TC
Product Marketing Manager - IV Infusion
Moog Medical

30/30/30 Education Sessions