Effective collaboration between sales and operations is essential to delivering safe, efficient, and high-quality home infusion services. However, many organizations still operate in silos, resulting in communication gaps, misaligned expectations, and barriers to growth. This session examines how Subject Matter Experts (SMEs), typically clinicians with advanced knowledge of complex therapies, referral processes, and operational workflows, serve as organizational connectors. By participating in joint sales visits, referral-source education, and internal cross-training, SMEs help unify messaging, improve referral quality, and strengthen alignment across departments.